Magic Spoon Cereal

Magic Spoon is a high-protein, low-carb breakfast cereal brand that gained popularity as a direct-to-consumer health food product. Founded in 2019, it was designed to reimagine classic childhood cereal flavors using modern nutritional profiles, specifically targeting the keto-friendly and health-conscious market segments. The product is known for being grain-free, gluten-free, and sweetened with allulose and monk fruit.

The company maintains its headquarters in New York City and leverages a specialized domestic supply chain. All Magic Spoon cereal products are manufactured within the United States. While initially sold exclusively online, the brand has significantly expanded its footprint into major retail chains across North America.

Ownership of Magic Spoon remains under its original parent company, Magic Spoon Inc. The brand was co-founded by Gabi Lewis and Greg Sewitz, who previously founded the cricket-protein brand Exo. The company is backed by various venture capital firms, which has allowed it to remain an independent brand rather than being absorbed by a legacy food conglomerate.