Made O'Meter
Discover where a brand or product originates
Rexona, known as Sure in the United Kingdom and Degree in the United States, is a leading antiperspirant brand with a history dating back to 1908. It was originally developed by an Australian physician, Alice Sheffer, and her husband SF Sheffer, as a topical skin ointment. Over the decades, it evolved into one of the world's most successful deodorant brands, specifically targeting active lifestyles with its hallmark 'MotionSense' technology.
The brand is currently owned by Unilever, a British multinational consumer goods company. While Rexona's heritage is rooted in Australia, its manufacturing is now global to meet international demand. Production takes place in various Unilever facilities across Europe, Asia, and South America. Unilever continues to expand the Rexona portfolio, focusing on long-lasting protection and formulations without aluminum salts, as seen in the Flower Fresh variant shown here.
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