Familia Muesli

Familia is an iconic Swiss brand founded in 1954 in Sachseln, Switzerland. It is best known for being the pioneer in bringing Dr. Bircher-Benner's nutritional philosophy to a mass market by producing the first ever ready-mixed Bircher Muesli. The brand remains deeply rooted in its Swiss heritage, continuing to manufacture its high-quality cereals and granola products in the same picturesque location in central Switzerland.

Owned by the family company bio-familia AG, the brand has grown from a local health-food specialty into a global leader in the muesli category. The company is renowned for its commitment to organic farming and sustainable manufacturing processes, ensuring that the brand maintains its premium status and 'Swiss-made' reputation across more than 40 countries worldwide. It remains one of the few large-scale cereal producers that is not part of a vast multi-national conglomerate, preserving its original identity and ownership structure.