Cadbury Eclairs

Cadbury Eclairs are a popular British confectionery item consisting of a chewy caramel sweet with a smooth chocolatey centre. The product was first launched by Pascall in 1932, a company that later merged with Cadbury. Known for their distinct purple packaging and long-standing presence in the UK market, they are a staple in the toffee and chocolate candy segment.

While the brand is deeply rooted in British heritage and was founded in Birmingham, it is now part of a global supply chain. Production occurs in multiple countries across Europe, Africa, and Asia to serve various regional markets. The ownership of the brand has transitioned from a family-run British business to being part of a multinational American conglomerate, reflecting the consolidation of the global snack food industry.