Floralys Supreme soft Cotton Fresh toilet paper

Floralys is a well-known private label brand exclusively distributed by the German retail giant Lidl. Specialising in paper hygiene products such as toilet tissue, kitchen towels, and tissues, the brand is positioned as a high-quality yet affordable alternative to major global hygiene brands.

Originally developed in Germany to serve Lidl's core European markets, the brand's production is decentralised. To maintain cost efficiency and sustainability, Lidl typically contracts manufacturing to various regional paper mills and large scale tissue producers across Europe, including facilities in Germany, Poland, and the UK. This ensures that the products are manufactured relatively close to their point of sale.

The brand is ultimately owned by the Schwarz Group, one of the largest retail conglomerates in the world. As a private label, Floralys is managed within Lidl's internal supply chain network, allowing the company to maintain strict control over quality standards and product specifications across its international store network.