Taksi Drakenfruit juice drink

Taksi is a well-known Dutch beverage brand that first entered the market in 1985. It is famous for its unique blend of fruit juice and dairy (permeate), often associated with adventurous flavors and colorful packaging featuring its signature dragon mascot.

Originally launched by the Coberco dairy cooperative, the brand evolved through various mergers within the Dutch dairy industry. Today, it is part of Riedel, a major Dutch juice manufacturer. Riedel was part of FrieslandCampina until 2017 when it was acquired by the investment firm Higgins Capital Partners. Production remains centralized in the Netherlands, specifically at Riedel's production facilities in Ede, ensuring its status as a quintessential Dutch household brand.