Oral-B toothbrushes and oral care products

Oral-B is a globally recognized leader in the oral hygiene industry, famous for its innovation in manual and electric toothbrushes, dental floss, and toothpastes. The brand was founded in California by Dr. Robert W. Huston, a periodontist who developed a new type of toothbrush featuring softer, more effective bristles. Over the decades, it has become one of the most trusted names in dental health, frequently recommended by dentists worldwide.

While the brand originated in the United States, its manufacturing footprint is global to meet international demand. Production takes place in various regions including Germany (specifically for high-end electric toothbrush components and handles), Mexico, Ireland, and the United States. This diversified supply chain ensures that the brand remains accessible in nearly every market across the globe.

Since 2005, Oral-B has been owned by the American multinational consumer goods corporation Procter & Gamble (P&G). This acquisition, which resulted from the merger with Gillette, placed Oral-B under the same corporate umbrella as other industry leaders like Crest. Under P&G's stewardship, Oral-B has continued to push technological boundaries with its Genius and iO series, maintaining its status as a premium brand in the hygiene sector.