Made O'Meter
Discover where a brand or product originates
Fairy is a long-standing household brand, particularly famous in the United Kingdom and Ireland. Originally launched as a soap brand in the late 19th century, it expanded into dishwashing liquid and later into laundry detergents. The Fairy Non Bio line is specifically marketed for sensitive skin and has been a staple in British households for decades.
The brand is owned by Procter & Gamble (P&G), an American multi-national consumer goods giant. While the brand has its heritage in the UK, its production is global. Manufacturing typically takes place in various European facilities, including France and Italy, which supply the UK and European markets. High standards for hypoallergenic testing ensure the brand remains a market leader for families with sensitive skin requirements.
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