Elmex Anti-Cariës Gentle White toothpaste

Elmex is a renowned Swiss oral hygiene brand dating back to 1962, originally developed by GABA (Goldene Apotheke Basel). It is widely recognized for its high-quality formulations, particularly for introducing amine fluoride to help protect teeth from dental caries.

Today, the brand is owned by the American multinational Colgate-Palmolive Company, which acquired GABA in 2004. While its research and development heritage remains deeply rooted in Switzerland, manufacturing for the European market is distributed across various modern facilities, most notably in Poland and Switzerland, to serve a global consumer base. Elmex remains a staple in professional dental care across Europe.