Vivera plant-based meat alternative

Vivera is a pioneering brand in the plant-based food industry, originally established in the Netherlands. Since its inception in 1990, it has grown from a local meat-substitute producer into one of Europe's largest players in the vegan and vegetarian market, emphasizing sustainability as a certified B Corporation.

The product is manufactured in Holten, Netherlands, where the company maintains its primary production facilities and research labs. This centralized production helps maintain quality and supports the brand's commitment to reducing environmental impact through efficient supply chains.

In 2021, the brand was acquired by JBS S.A., a massive global food company headquartered in Brazil. This acquisition allowed Vivera to leverage a larger distribution network while operating as a key piece of the JBS plant-based portfolio aimed at global sustainability trends.