Made O'Meter
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This nourishing body cream, featuring a Monoï scent and formulated with 95% natural ingredients, is a private label product specifically developed for the European retailer Action. The product is designed for very dry skin and emphasizes vegan-friendly ingredients.
Action, a prominent international discount retailer, sources its own-brand health and beauty products through partnerships with specialized manufacturers across Europe. While the specific third-party laboratory may vary, these beauty products are frequently manufactured in France or the Netherlands to meet strict European cosmetic standards.
Ultimate ownership lies with 3i Group plc, a British multinational private equity and venture capital company. Since acquiring a majority stake, 3i has overseen the rapid expansion of Action across Europe, making it one of the fastest-growing non-food discount retailers on the continent.
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