Made O'Meter
Discover where a brand or product originates
This image features empty bottles of two prominent European beer brands: Maes and Desperados. Maes is a classic Belgian pilsner that dates back to the late 19th century, traditionally brewed in Alken, Belgium. Desperados, known for its tequila-flavored profile, was first created in France in 1995.
Today, both brands are under the ownership of Heineken N.V., one of the world's largest brewing entities. While Maes maintains its production heart in Belgium, Desperados is produced in multiple locations across Europe and internationally to meet consumer demand. The ownership structure reflects the consolidation of the global brewing industry, where heritage local brands like Maes and innovative niche brands like Desperados are integrated into massive international portfolios.
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