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Biscotto Shortcake Biscuits

ownerALDI Einkauf GmbH & Co. oHG (Germany)
originGermany
manufacturedPrimarily in Germany, but also produced in other locations

Biscotto is one of the many private-label brands developed by Aldi Nord and Aldi Süd. The brand provides a wide variety of biscuits and sweet snacks tailored specifically for the discount retailer's supply chain. Historically, the brand was created to offer high-quality alternatives to international confectionery names within the German market.

Today, Biscotto products are predominantly manufactured in Germany by various large-scale private-label bakers who specialize in contract manufacturing for discounters. Ownership remains strictly within the Aldi Group, and the products are distributed globally wherever the retailer operates. The brand represents Aldi's strategy of vertical integration, controlling the brand identity while outsourcing the physical production to localized European manufacturing facilities.

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