Proper Good Indian Style Curry Soup

Proper Good is a direct-to-consumer and retail food brand founded by siblings Christopher and Jennifer Jane. The brand focus on providing healthy, shelf-stable, ready-to-heat meals with clean ingredients. Their product line primarily features soups, chilis, and oatmeals packaged in flexible, microwaveable pouches.

The company gained significant national attention after appearing on the television show Shark Tank in 2021, where they secured an investment from Mark Cuban. Proper Good emphasizes transparent sourcing and low-sodium, gluten-free, and plant-based options to cater to health-conscious consumers. Their manufacturing and fulfillment operations are based in the United States, specifically headquartered in Texas.