Saucony performance footwear and apparel

Saucony is an American athletic footwear and apparel brand founded in 1898 in Kutztown, Pennsylvania. Originally established as the Saucony Shoe Manufacturing Company, the brand became famous for its technical excellence in running shoes, particularly after its merger with Hyde Athletic Industries in the mid-20th century. Today, it is recognized globally for its high-performance running trainers and lifestyle sneakers.

Production for Saucony is decentralized, with manufacturing facilities located across various countries in Asia, including Vietnam, China, and Indonesia, to meet global demand. This allows the brand to scale production while maintaining high technical standards for professional and amateur athletes.

Ownership of Saucony has evolved through corporate acquisitions. In 2005, the brand was acquired by Stride Rite Corporation. Subsequently, in 2012, Wolverine World Wide acquired the brand as part of a larger purchase of the Performance + Lifestyle Group from Collective Brands. Wolverine World Wide remains the ultimate owner, managing the brand from its headquarters in Michigan.