Smith's Potato Chips

Smith's is a historic snack brand with a legacy spanning over a century. It was originally founded in the United Kingdom in 1920 by Frank Smith and Jim Viney. The brand is famously credited with inventing the 'twist of salt' concept, where a small blue sachet of salt was included in bags of unseasoned crisps. Following its success in London, Frank Smith expanded the business to Australia in 1931, where it eventually became an iconic part of the local food culture.

Throughout the 20th century, the British and Australian branches of the company underwent various changes in ownership, including periods under Nabisco and United Biscuits. By the late 1990s, both major arms of the brand were reunited under the ownership of PepsiCo. In the United Kingdom, Smith's now operates as a specialized sub-brand under PepsiCo's Walkers label, while in Australia, it remains the flagship name for the country's most popular potato chips.

Manufacturing for the Australian market is based domestically, utilizing local Australian-grown potatoes to ensure freshness and support regional agriculture. The brand continues to innovate with diverse flavor profiles and textures, maintaining its position as a market leader in the salty snack category under the management of PepsiCo's global Frito-Lay division.