Smith's Potato Chips

Smith's is one of the world's most recognizable snack brands, with a history dating back to 1920 when it was founded in London by Frank Smith and Jim Viney. The brand pioneered the concept of the 'twist of salt' sachet, allowing consumers to season their own crisps.

Following its success in the United Kingdom, the brand expanded to Australia in 1931, where it eventually became an iconic household name. While the brand remains a dominant force in the Australian market, in the UK, many of its core products were integrated into the Walkers brand after both companies came under the same ownership. In the Netherlands, where the brand launched in 1958, it was eventually rebranded to Lay's in 2001. Today, Smith's continues to be manufactured locally in its primary markets, particularly in Australia, using locally grown potatoes to maintain its 'Original and the Best' reputation.