Sweet Protection helmets and apparel

Sweet Protection is a premium brand specializing in award-winning helmets, eyewear, and technical clothing for skiing, snowboarding, whitewater kayaking, and mountain biking. Founded in 2000 in Trysil, Norway, the brand was born from a desire to create better protection for action sports enthusiasts after skateboarding was legalized in Norway in 1989.

While the brand maintains its core design and research hub in Norway to ensure products withstand extreme Scandinavian conditions, manufacturing is distributed globally. Most technical hardware, such as carbon-fiber helmets, is manufactured in specialized facilities in China and Vietnam, while various textile components are sourced from several international locations.

Since 2014, Sweet Protection has been part of the Active Brands portfolio. Active Brands is a leading Nordic brand house that manages premium outdoor labels. The brand continues to be recognized globally for merging safety innovation with sleek, high-end aesthetics.