NUK Magic Cup

NUK is a globally recognized brand specializing in baby care products, most famous for its orthodontic teats and innovative feeding cups like the Magic Cup shown in the image. The brand was founded in Germany in 1956 by dental experts Dr. med. dent. Wilhelm Balters and Dr. med. dent. Adolf Müller, who developed the first asymmetrical teat based on scientific physiological principles.

Today, NUK is part of a large multinational portfolio. It was acquired by the American conglomerate Newell Brands. While the brand maintains significant manufacturing operations in Germany to uphold its heritage of quality and engineering, its products are distributed worldwide through various regional subsidiaries. The brand continues to focus on oral development and practical parenting solutions, remaining a staple in the infant care market.