Smith Optics eyewear and helmets

Smith Optics, commonly known as Smith, is a leading brand in the sports performance industry, particularly famous for its pioneering development of thermal-lens goggles. Founded in 1965 in Sun Valley, Idaho, by Dr. Bob Smith, a dentist and ski enthusiast, the brand revolutionized the skiing experience by introducing the first sealed thermal lens and breathable vent foam. This innovation laid the foundation for Smith to become a global leader in high-performance eyewear and head protection.

Today, the brand's product portfolio has expanded significantly beyond goggles to include sunglasses, snow helmets, and mountain bike helmets. While the brand maintains a strong identity rooted in the Rocky Mountains and American outdoor culture, its manufacturing footprint is global. Production takes place in various locations including the United States, Italy, and Asia, depending on the specific product line and technological requirements.

Since 1996, Smith Optics has been a key component of the Safilo Group's portfolio. Safilo, an Italian eyewear powerhouse, manages the brand's global distribution and technological integration. This partnership has allowed Smith to leverage Italian craftsmanship in optical design while maintaining its focus on technical performance and rugged durability for outdoor athletes.