Lay's Campesinas / Camponesas potato chips

Lay's Campesinas (known as Camponesas in Portugal) is a highly popular potato chip flavor within the Iberian market. This specific variety is characterized by its seasoning of tomato, onion, and spices, originally designed to appeal to local tastes in the Mediterranean region. The brand Lay's was founded by Herman Lay in 1932 in the United States and merged in 1965 with Frito-Lay and subsequently with Pepsi-Cola to form PepsiCo.

Today, Lay's is a global powerhouse under the PepsiCo umbrella. Products sold in the Iberian Peninsula (Spain and Portugal) are typically produced in regional facilities, such as the PepsiCo factory in Burgos, Spain. The ultimate ownership remains with PepsiCo, a multinational food, snack, and beverage corporation headquartered in the United States, which manages a vast portfolio of brands including Gatorade, Tropicana, and Quaker Oats.