W5 Degreaser Ultra Strong

W5 is a private label brand exclusively produced for and sold by the German international discount retailer Lidl. The brand offers a wide range of affordable household cleaning products, from dishwashing liquid to specialized surface cleaners.

Because W5 is a store brand, its manufacturing is typically outsourced to various chemical manufacturing partners across Europe, with a significant portion of production occurring in Germany to serve the continental market. As of 2024 and beyond, the brand remains under the ultimate ownership of the Schwarz Group, one of the largest retail groups globally.