American Style Original US Beef Burger

American Style is a private label brand primarily used by the German discounter Lidl during special promotional weeks themed around American cuisine. This specific product, the Original US Beef Burger, is marketed as part of a themed selection of finger foods and snacks.

While the branding evokes the United States, the manufacturing often occurs in various European locations or the United States, depending on the specific supplier contracted for the promotional period. As a private label, it is owned and managed by the Lidl Stiftung & Co. KG, which is headquartered in Neckarsulm, Germany. The brand is designed to offer international-style products at discounter price points.