Belbake Icing 4 Colours

Belbake is a prominent private label brand exclusively developed for and sold by the German supermarket giant Lidl. It offers a wide range of baking supplies, from flour and sugar to decorative elements like the 4-colour icing tubes shown in the image.

As a store brand, Belbake's ultimate owner is the Schwarz Group, which is one of the largest retailers in the world. The manufacturing of these products typically takes place in Germany or other European countries through contract manufacturers that specialize in food production for retail chains. This allows the brand to maintain high European quality standards while providing cost-effective solutions for home bakers.