Kellogg's Trésor cereal

Kellogg's Trésor is a popular brand of breakfast cereal known for its crunchy shells and smooth chocolate fillings. Originally introduced by the Kellogg Company, a brand with deep roots in Battle Creek, Michigan, USA, it has become a staple in European breakfast aisles. The product is marketed under the Trésor name in many European countries, though it is known as Krave in the United Kingdom and North America.

In late 2023, the Kellogg Company underwent a significant corporate restructuring, splitting into two separate entities. The global snacking and international cereal business, which includes the Trésor brand, is now owned and operated by Kellanova. While the brand has American origins, production for the European market typically takes place in various facilities across Europe to ensure freshness and efficient distribution. The ultimate ownership remains with Kellanova, which is headquartered in Chicago, Illinois.