Baseus Consumer Electronics

Baseus is a leading global consumer electronics brand that originated in Shenzhen, China. Founded in 2011 by He Shiyou (also known as 'CU'), the brand name is a simplification of its slogan, 'Base on User,' reflecting a philosophy of designing products from the consumer's perspective with an emphasis on practical aesthetics and innovative technology.

The company is a vertically integrated enterprise, managing everything from research and development (R&D) and industrial design to manufacturing and sales. While headquartered in Shenzhen's Longgang District—a major tech hub—Baseus facilitates global distribution through various subsidiaries and localized teams. It is particularly well-known for pioneering high-efficiency Gallium Nitride (GaN) charging technology and offers a diverse product portfolio including power banks, audio equipment, automotive accessories, and home office solutions.

Today, Baseus operates as a private company backed by prominent venture capital firms such as CICC Capital and Gaorong Ventures. Its products are sold in over 100 countries and regions through a robust network of online retail platforms and physical flagship stores, solidifying its place as a top-tier competitor in the digital accessory market.