NOBE Aloe Vera drink

NOBE Aloe Vera is a well-known beverage brand specializing in drinks containing real pieces of aloe vera. The brand was originally conceived in Sweden by entrepreneurs looking to introduce functional and refreshing beverages to the Nordic market.

While the brand management is based in Scandinavia, the production of the drinks typically takes place in South Korea, a region renowned for its high-quality aloe vera cultivation and advanced manufacturing processes for this specific beverage type. The brand is currently owned by the Swedish company Vitamin Well AB, which is a significant player in the functional drink industry. In recent years, ownership has transitioned to various private equity firms, but it remains under the umbrella of the Swedish-founded Vitamin Well group.