Xtra Maskindisktabletter

Xtra is a budget-friendly private label brand used across several Nordic consumer cooperative groups. The product shown – dishwasher tablets – is specifically branded for Coop. While Xtra products are sourced from various manufacturers to maintain low price points, many of their cleaning and detergent products for the Scandinavian market are manufactured in Denmark by specialized chemical companies like Nopa Nordic A/S.

The brand is a joint initiative between Nordic retail cooperatives, particularly Coop in Sweden, Norway, and Denmark, under the umbrella of Coop Trading. This allows the various national cooperatives to leverage collective buying power to provide low-cost essentials to their members.