CORE Hydration Purified Water

CORE Hydration is a premium bottled water brand known for its distinctive contoured bottle and pH-balanced water. The brand was launched in 2015 by Lance Collins, a serial beverage entrepreneur who also founded brands like FUZE and BodyArmor. It was specifically marketed as nutrient-enhanced water with a pH level of 7.4 to match the body's natural balance.

In 2018, Keurig Dr Pepper (KDP) acquired CORE Nutrition, LLC for $525 million, integrating it into their massive beverage portfolio. This acquisition allowed KDP to strengthen its position in the rapidly growing premium water category.

Today, CORE Hydration is produced primarily in the United States across various regional bottling facilities. The brand emphasizes sustainability by using 100% recycled plastic (excluding the cap and label) for its bottles. It remains a core component of Keurig Dr Pepper's non-carbonated beverage strategy, benefiting from KDP's extensive North American distribution network.