Via Verde Bio Primia Piselli

Via Verde Bio is a specialized organic product line under the Primia brand, catering to health-conscious consumers in the Italian market. The peas (piselli) shown are harvested from organic agriculture and processed from fresh to preserve their nutritional integrity and natural flavor. These specific peas are documented as 100% Italian in origin, ensuring high standards of quality control and shorter supply chains.

The brand Primia is a private label managed by Agorà Network S.c.a.r.l., a consortium of Italian retailers and distributors. It was created to provide a high-quality, competitive alternative to mainstream commercial brands. The production typically takes place in various specialized Italian food processing plants that meet both organic certifications and the consortium's stringent quality mandates. This results in a product that is deeply rooted in Italian agricultural tradition while utilizing modern organic farming practices.