Made O'Meter
Discover where a brand or product originates
Valfrutta is a historic Italian brand specializing in canned fruits and vegetables, particularly known for its association with agricultural cooperatives. Originating from Italy, it represents the collective effort of thousands of Italian farmers grouped under the Conserve Italia consortium. This 'farm-to-table' approach ensures that the produce, such as these Cannellini beans, is grown and processed primarily within Italy, maintaining high quality standards through controlled selection.
The brand is currently owned by Conserve Italia, one of Europe's leading agricultural cooperative groups. Based in San Lazzaro di Savena (Bologna), Italy, the group manages the entire production chain, from seed selection to distribution. Valfrutta remains a staple in Italian households, emphasizing sustainability and the cooperative model as its core business identity.
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