Princip Det 3. Krydderi

Princip Det 3. Krydderi (also known as Umami seasoning or MSG) is a flavor enhancer marketed under the Princip private label brand. Princip is a premium brand developed for the Danish market to provide high-quality food products at competitive prices.

The brand is owned by Salling Group, Denmark's largest retailer. Salling Group traces its origins back to Ferdinand Salling, who founded the company in Aarhus. Today, the group is 100% owned by the Salling Foundations, ensuring that a significant portion of the profits is reinvested into Danish society. While the ingredients may be sourced globally, the product is packaged and distributed primarily within Denmark for Salling Group's various retail chains like Føtex and Bilka.