Diana & Co handbag

Diana & Co is a fashion brand that presents itself with the tag "Firenze" (Florence), suggesting an Italian design heritage and aesthetic. The brand focuses on accessible luxury, primarily offering a wide range of handbags, wallets, and fashion accessories that follow contemporary European trends.

While the brand is rooted in the Italian style tradition and headquartered in Italy, the manufacturing of their products predominantly takes place in China to maintain competitive pricing. This is a common practice for many 'Pronto Moda' brands that bridge the gap between high fashion and commercial retail.

The brand is owned by the Italian company Diana & Co S.R.L., which manages the design, distribution, and commercial strategy from its base in Florence. They operate through various retail channels across Europe, providing affordable Italian-inspired fashion to a global market.