Rifle shoes

Rifle is a historic Italian denim and lifestyle brand founded in 1958 by the Fratini brothers in Prato, Tuscany. Originally famous for its high-quality jeans, the brand significantly influenced the European denim market for decades.

While the brand holds deep Italian roots and was a pioneer in industrial denim washing, the company faced financial difficulties in recent years. Following a bankruptcy in 2020, the brand's assets were acquired, allowing for its continued existence under new management. Today, the manufacturing of Rifle products, including footwear, is largely outsourced to various global hubs, including countries in Europe and Asia, to remain competitive in the lifestyle retail sector. The brand remains an iconic name in Italian fashion history.