REMA 1000

REMA 1000 is a prominent discount supermarket chain that originated in Norway. Founded by Odd Reitan in 1979, the brand is known for its 'soft discount' model, focusing on high volume and low prices. While the brand is Norwegian, it operates a significant network of stores in Denmark, where it has become a market leader.

As a retail chain, REMA 1000 produces a wide variety of private-label products across food, beverage, and household categories. These products are manufactured in multiple countries depending on the specific item—for instance, dairy is often sourced locally in Denmark or Norway, while non-perishable goods may be produced across Europe and Asia. The brand remains under the ultimate ownership of the Reitan family through Reitan Retail.