Tostitos Toque de Sal Marina tortilla chips

Tostitos is a globally recognized brand of tortilla chips and dips that was introduced in 1979 by Frito-Lay. The brand is famous for its 'party-friendly' image, even incorporating two people sharing a chip into its logo design. In Mexico, Tostitos is produced by Sabritas, which is the local snack division of PepsiCo. These specific 'Toque de Sal Marina' (Hint of Sea Salt) chips are widely manufactured within local facilities in Mexico to serve the domestic market.

The global ownership of Tostitos lies with PepsiCo, following the 1965 merger between Pepsi-Cola and Frito-Lay. This allows the brand to benefit from a massive international distribution network while maintaining local production hubs in countries like Mexico to ensure freshness and regional market adaptation.