De Vegetarische Slager Cordon Blij

De Vegetarische Slager (The Vegetarian Butcher) brand was originally established in the Netherlands by Jaap Korteweg, a ninth-generation farmer, in 2010. The brand aimed to create plant-based meat substitutes that mimic the texture and flavor of real meat. This specific 'Cordon Blij' is a plant-based version of the classic meat dish.

In 2018, the brand was acquired by Unilever, a British-Dutch multinational consumer goods conglomerate. Today, the brand's headquarters remain in the Netherlands, and manufacturing primarily takes place in Dutch facilities to supply European markets. This acquisition has allowed the brand to expand its presence globally, leveraging Unilever's massive distribution network.