Albert Heijn AH Terra plantaardig rulgehakt

AH Terra is the specialized private label for plant-based products from Albert Heijn, the largest supermarket chain in the Netherlands. This specific product, 'plantaardig rulgehakt', is a vegan minced meat alternative designed for use in dishes like pasta or tacos.

As a private label brand, the manufacturing is handled by various food processing partners across Europe, though the majority of Albert Heijn's fresh and meat-substitute logistics are centralized in the Netherlands to ensure freshness. The brand is owned by the retail giant Ahold Delhaize, a multinational conglomerate that manages several leading supermarket chains globally. The Terra line represents the company's commitment to expanding sustainable, plant-based options for Belgian and Dutch consumers.