Chabrior Goûter Crok chocolate flavor

Chabrior is a well-known private label brand specialized in biscuits, breakfast cereals, and bakery products. It was created by the French retailer Intermarché to offer a wide range of sweet snacks for both children and adults. The Goûter Crok range specifically provides classic round biscuits with a chocolate-flavored filling, similar to traditional French 'goûter' snacks.

The brand is owned and operated by Les Mousquetaires (the parent group of Intermarché), which follows a unique vertically integrated business model. Unlike many other retailers, Les Mousquetaires manufactures about 70-80% of its private label products through its own production division, Agromousquetaires. As such, these biscuits are primarily manufactured in France, often in specialized bakeries located in regions like Brittany or the Loire valley, ensuring quality control from flour sourcing to final packaging.