Knix absorbent apparel

Knix is a Canadian brand that revolutionized the intimates category with its innovative leakproof technology and body-inclusive designs. Founded in Toronto, the brand quickly became a leader in the global market for functional and comfortable undergarments. While originally headquartered and operated independently in Canada, manufacturing is outsourced to specialized facilities globally to maintain high technical standards for their absorbent fabrics.

In 2022, the brand reached a significant milestone when a majority stake was acquired by the Swedish health and hygiene giant Essity. This partnership has allowed Knix to leverage a massive global distribution network while maintaining its core identity as a pioneer in the 'period underwear' and personal care space. The brand continues to focus on empowering customers through products designed for various life stages, including menstruation, pregnancy, and postpartum.