Takis rolled corn tortillas

Takis are a world-famous brand of rolled corn tortilla chips, instantly recognizable by their intense flavor profiles and signature crunch. Originally invented in Mexico in the late 1990s, they have become a global cultural phenomenon, particularly among younger consumers. The brand is deeply rooted in Mexican snack culture but has expanded its manufacturing footprint to meet massive demand in the United States and other international markets.

The brand was created by Barcel, the snack division of the Mexican multinational Grupo Bimbo. Today, Grupo Bimbo remains the ultimate owner, managing the brand through its specialized snack business units. While primarily manufactured in Mexico, facilities in the United States also produce Takis to serve the North American market, making it a cross-border success story of Latin American innovation.