Esselunga Lana Seta e Capi Delicati detergent

Esselunga is a prominent private label brand owned by the Italian supermarket chain of the same name. This specific product is a laundry detergent formulated for delicate fabrics like wool and silk. The brand was founded in 1957 by Bernardo Caprotti and has since become one of the leading players in the Italian retail sector.

As a private label product, it is manufactured specifically for Esselunga S.p.A. and is typically produced in Italy, leveraging local chemical and manufacturing partners to ensure quality and supply chain efficiency. The ultimate ownership remains with the Caprotti family through Supermarkets Italiani S.p.A., maintaining its status as a deeply rooted Italian entity with headquarters in Limito di Pioltello, Milan.