Eco+ Graines de Tournesol

Eco+ is the entry-level budget brand of the French retail giant E.Leclerc. It was launched in the early 1990s as a response to the rise of hard-discount stores. The brand focuses on providing essential everyday products at the lowest possible price point while maintaining a standard of quality required by French regulations.

The sunflower seeds (Graines de Tournesol) under the Eco+ label are typically sourced from various global regions depending on seasonal availability and market costs, with packaging often indicating origin within the European Union or Eastern Europe. As a private label, the production is outsourced to various agricultural processing companies rather than being manufactured in a single proprietary factory. The ultimate ownership remains with E.Leclerc, a cooperative of independent entrepreneurs headquartered in France.