Tchibo Feine Milde instant coffee

Tchibo Feine Milde is a signature product from the iconic German coffee brand Tchibo. Originally founded in Hamburg in 1949 by Max Herz and Carl Tchilling-Hiryan, the brand revolutionized the German coffee market by offering coffee via mail order. The 'Feine Milde' variety is known for its light, aromatic profile and remains one of the company's most popular blends.

Today, the brand is owned by Maxingvest AG, a holding company owned by the Herz family. While Tchibo sources its coffee beans from various regions around the equator (including Latin America and East Africa), the manufacturing and processing of the instant coffee variants sold in Europe primarily take place in Germany at their specialized roasting and processing facilities. Tchibo has evolved from a pure coffee roaster into an international retailer with a unique business model that includes a weekly changing range of non-food products.