Kellogg's Coco Pops breakfast cereal

Kellogg's Coco Pops, known as Cocoa Krispies in the United States, is a popular breakfast cereal consisting of puffed rice flavored with cocoa. The brand originated in the United States, created by the Kellogg Company, which was founded by Will Keith Kellogg in 1906. Over the decades, it has become a staple in household pantries worldwide.

Today, the brand is owned by Kellanova following a corporate restructuring of the original Kellogg Company into two separate entities (Kellanova and WK Kellogg Co) in late 2023. Kellanova manages the global snacking, international cereal, and North American frozen foods businesses. While the brand is of American origin, manufacturing takes place in various countries, including the United Kingdom, Spain, and Australia, to supply local and regional markets. The specific barcode shown (starting with 800) indicates the product is distributed through the Italian market.