WC Frisch Royal Flush toilet rim block

WC Frisch is a prominent brand in the household cleaning sector, specifically known for its innovative toilet care solutions. Originally developed in Germany, the brand has become a household name across Europe for providing continuous hygiene and freshness with every flush. The 'Royal Flush' variant shown here is part of their premium line featuring 'Violet Water' technology, which colors the water and prevents limescale buildup. Production is handled through high-tech manufacturing facilities, primarily located in Central and Eastern Europe to serve the continental market efficiently.

The brand is owned by Henkel, a global leader based in Germany with a rich history dating back to 1876. Henkel operates across two primary business areas: Adhesive Technologies and Consumer Brands. WC Frisch sits within the Consumer Brands portfolio, benefiting from Henkel's extensive research and development in chemical formulations. As a flagship brand for toilet hygiene in German-speaking markets, it is marketed under various names internationally, such as Bref, while maintaining the same core ownership and technological standards under the Henkel umbrella.