Yves Saint Laurent Y Eau de Parfum

Yves Saint Laurent (YSL) Y Eau de Parfum is a prominent fragrance in the luxury personal care segment, specifically designed as a bold and sophisticated scent for men. The brand was founded by legendary fashion designer Yves Saint Laurent and Pierre Bergé in Paris in 1961. Since its inception, YSL has been synonymous with French haute couture and high-end aesthetics, a heritage that is deeply reflected in their fragrance line launched in the 1960s.

While the fashion house of Yves Saint Laurent is owned by the Kering Group, the beauty and fragrance division (YSL Beauté) transitioned into the portfolio of the L'Oréal Group. Today, the product is primarily manufactured in France, maintaining its status as a premium French luxury export. Under L'Oréal's stewardship, the brand has expanded its global reach while preserving its core identity of Parisian elegance and modern masculinity.