Reuzel Extreme Hold Matte Pomade

Reuzel is a legendary grooming brand born from the Schorem Haarsnijder en Barbier shop in Rotterdam, Netherlands. Founded by Leen and Bertus, two barbers with over fifty years of experience, the brand was created to provide high-quality grooming products that met the specific standards of traditional barbering and rock-and-roll culture.

While the brand's identity and heritage are deeply rooted in the Netherlands, the manufacturing of the pomades primarily takes place in the United States to ensure consistent quality and global distribution capabilities. Reuzel remains an independent entity owned by its founders, standing as a premier global leader in the men's hair care industry while maintaining its gritty, old-school barbering aesthetic.