American Crew Daily Moisturizing Conditioner

Brand Heritage and Concept

American Crew was founded in 1994 by stylist David Raccuglia in Chicago, Illinois. It was designed to fill a gap in the market for professional grooming products specifically tailored to men, aiming to bring a classic masculine aesthetic to modern salon services. The brand has since become a global leader in the men's professional grooming category, known for its high-quality hair care, styling, and body products.

Ownership and Global Reach

While American Crew began as an independent entrepreneurial venture, it was later acquired by Revlon, Inc. Today, it operates as a key professional brand within the Revlon portfolio. This acquisition allowed the brand to scale globally, utilizing Revlon's extensive distribution networks. Revlon is a major American multinational company specialized in cosmetics, skin care, and fragrance, headquartered in New York City.

Manufacturing and Product Ethics

American Crew products are primarily manufactured in the United States, though Revlon also utilizes manufacturing facilities in Spain to serve European and international markets. The product shown features updated formulations that emphasize vegan ingredients and a high percentage of naturally derived components. The brand continues to position itself as the 'Official Supplier to Men', maintaining a strong presence in barber shops and professional salons worldwide.