Cushelle toilet paper

Cushelle is a leading brand of premium toilet tissue known for its softness and its iconic koala mascot, Kenny. Originally introduced to the market under different branding, it was rebranded as Cushelle in 2010 to establish a unique identity in the competitive hygiene sector. The product is renowned for its high-quality fiber construction, aimed at providing a balance of strength and cushion-like comfort.

The manufacturing of Cushelle products takes place across multiple facilities, primarily located within the United Kingdom and Europe to serve its core markets. These facilities utilize sustainable fiber sourcing practices to meet environmental standards and consumer expectations for eco-friendly personal care items.

The brand is owned by Essity, a global hygiene and health company headquartered in Sweden. Essity was formerly part of the SCA group (Svenska Cellulosa Aktiebolaget) until it was spun off as a standalone business in 2017. Today, Essity manages a vast portfolio of personal care brands, ensuring that Cushelle maintains its position as a household staple through continuous innovation in pulp processing and paper texture technology.