ASICS sports gear

ASICS is a globally recognized Japanese athletics brand specializing in footwear and sports equipment. The company was originally founded in 1949 by Kihachiro Onitsuka as Onitsuka Co., Ltd., initially producing basketball shoes in Kobe, Japan. The name ASICS is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'.

While the brand maintains its creative and technological roots in Japan, its manufacturing footprint is global. ASICS products are manufactured in multiple countries across Asia, including Vietnam, Indonesia, China, and Cambodia, to meet international demand. The brand remains under the ownership of its parent company, ASICS Corporation, which is headquartered in Kobe, Japan. As of 2024 and looking toward 2026, ASICS remains an independent public company focusing on performance-driven innovation in the sports industry.